Welcome to JLX Ltd.

03-3666 889


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About Us

Since JLX’s conception in March 2015, we have been on a single-minded mission to fill the gap in the market that was crying out for great camera and phone accessories at better prices. For the last few years we have been focussed on securing several exciting new global brands that have been missing from the New Zealand market.  

With John’s never-ending international networks and contacts, we have been able to source some amazing brands and products that have filled this gap and been welcomed by the kiwi consumer.

We are eternally grateful to all our amazing kiwi retailers who have supported and rooted for us along the way.  We put a lot of time into nurturing our relationships with our customers and it is these relationships that make us love our work so much.  Their input and advice is also paramount when it comes to deciding on new products and ranges to bring into the market

Our Team

Warren Jones

Co Founder and National Sales Director with 10 years experience in the industry. 

You just have to meet Warren to understand the passion he has for his business – and it’s contagious!  When he is not living and breathing JLX, Warren loves a good beer, is a family man and staunchly proud father of two little girls, well known for his impossibly positive and upbeat personality.

John Liu

Co Founder and Global Import Manager.

With a Masters in Business and Finance from Lincoln University, John’s business acumen and international relationships are vital in helping JLX stand out from our competitors.

John is a keen diver and adventurer who loves travelling and the great kiwi outdoors.  Also a devoted family man and father of two girls.

Annabel Jones

Annabel is the overseer of office management and logistics – a role her all or nothing approach to getting things right suits perfectly.  Annabel is an ardent book lover, a devoted mother and eternal seeker of perfection.

Dion Mellow 

North Island Territory Account Manager 

Dion spent 10 years in the photography and retail sector prior to his role with JLX.  This set him up perfectly to understand how best to help our customers.  With his warm, enthusiastic manner and his passion for photography and gadgets Dion is a truly valuable member of the team.

Warehouse staff

We have an amazing team of full and part time warehouse staff who help to make the business tick over as seamlessly as possible.